Bholu is the work of Australian designer Jodie Fried.
The Bholu philosophy is about creating beautiful products that we love and live with, while benefiting communities we work with along the way.
Bholu products are brought to life by traditional artisans from rural and urban communities in India. Each piece is individually hand embroidered or handwoven using ancient techniques, giving each product its own unique and original personality. By using their traditional skills, the artisans gain an income, hence independence and opportunity as well as keeping a traditional craft alive.
With designs that are bold and free, it is Bholuâ€™s childlike simplicity that gave the label its intriguing name â€“ a Katchchhi word, describing a term of endearment and also the naivety and free expression of a small child.
Part proceeds from the collection go back to the Bholu Anganwadi Project which has now built a total of 8 pre schools with Architects Without Frontiers Australia, in underprivileged communities and have several more under construction, which provides over 280 poor children with love, education and a nutritious meal.
In 2008, Bholu won the Australian Telstra Business Award for Social Responsibility for demonstrated leadership and contribution by a business to the environment, people, education or the community. Most recently Bholu was selected as TIME Magazineâ€™s Top 100 Most InfluentialÂ Green Designs of 2009.